Dockers: Dale Kickett's Story
Project Details
Role: UX/UI designer Duration: August 2024 – November 2024 Final Experience: VR Experience
Goal
As part of Yoowarl Koorl: ReconciliAction and Indigenous Futures Showcase, Studio AGDX was tasked with creating a two-part experience — a motion graphic and a VR installation — highlighting Dale Kickett’s journey with the Fremantle Dockers.
As part of Yoowarl Koorl: ReconciliAction and Indigenous Futures Showcase, Studio AGDX was tasked with creating a two-part experience — a motion graphic and a VR installation — highlighting Dale Kickett’s journey with the Fremantle Dockers.
As part of Yoowarl Koorl: ReconciliAction and Indigenous Futures Showcase, Studio AGDX was tasked with creating a two-part experience — a motion graphic and a VR installation — highlighting Dale Kickett’s journey with the Fremantle Dockers.
Outcome
Based on Dale Kickett’s interview on his football career in relation to Dockers, an immersive, narrative-driven VR experience was created, that expands upon the motion graphic — translating Dale Kickett’s career timeline into an interactive, spatial environment that encourages user agency and emotional engagement so users can connect with Dale and his story and connect with the human side of Dockers history.
Based on Dale Kickett’s interview on his football career in relation to Dockers, an immersive, narrative-driven VR experience was created, that expands upon the motion graphic — translating Dale Kickett’s career timeline into an interactive, spatial environment that encourages user agency and emotional engagement so users can connect with Dale and his story and connect with the human side of Dockers history.
Based on Dale Kickett’s interview on his football career in relation to Dockers, an immersive, narrative-driven VR experience was created, that expands upon the motion graphic — translating Dale Kickett’s career timeline into an interactive, spatial environment that encourages user agency and emotional engagement so users can connect with Dale and his story and connect with the human side of Dockers history.
Key Highlights of my Contributions
Style Guide
Style Guide
Style Guide
I contributed to the visual design of the project by creating a brief style guide to be followed by. Fonts and colours were tied to the identity of Docker’s logo colours and the overarching theme of Footy. This helped our team maintain visual consistency and cohesion across the entire project.
I contributed to the visual design of the project by creating a brief style guide to be followed by. Fonts and colours were tied to the identity of Docker’s logo colours and the overarching theme of Footy. This helped our team maintain visual consistency and cohesion across the entire project.
I contributed to the visual design of the project by creating a brief style guide to be followed by. Fonts and colours were tied to the identity of Docker’s logo colours and the overarching theme of Footy. This helped our team maintain visual consistency and cohesion across the entire project.
User-Flow
User-Flow
User-Flow
Tasked with the end-to-end UX/UI design of the VR experience, I considered how user interactions, environment, and interface would integrate within a 3D space. To map this out, I created a user flow diagram that informed the subsequent storyboard and visual mockups.
Tasked with the end-to-end UX/UI design of the VR experience, I considered how user interactions, environment, and interface would integrate within a 3D space. To map this out, I created a user flow diagram that informed the subsequent storyboard and visual mockups.
Tasked with the end-to-end UX/UI design of the VR experience, I considered how user interactions, environment, and interface would integrate within a 3D space. To map this out, I created a user flow diagram that informed the subsequent storyboard and visual mockups.
Storyboard and Mock-ups
To visually communicate the look and feel of the interactions to my team, I created mockups that were later developed into a storyboard to illustrate the overall flow.
To visually communicate the look and feel of the interactions to my team, I created mockups that were later developed into a storyboard to illustrate the overall flow.
To visually communicate the look and feel of the interactions to my team, I created mockups that were later developed into a storyboard to illustrate the overall flow.
Spatial Design and User Experience
Spatial Design and User Experience
Spatial Design and User Experience
Based on further feedback, we pivoted to a clean, white, minimalistic but futuristic dome environment for Dale to talk in. We also shifted from deliberate timeline interactions to a more spatially aware experience where storytelling unfolds through movement and exploration. Users interact with objects by placing them in front of Dale to reveal parts of his story. Once all objects have been used, the full narrative is unlocked, and users conclude the experience by kicking a celebratory footy through the goalposts.
Based on further feedback, we pivoted to a clean, white, minimalistic but futuristic dome environment for Dale to talk in. We also shifted from deliberate timeline interactions to a more spatially aware experience where storytelling unfolds through movement and exploration. Users interact with objects by placing them in front of Dale to reveal parts of his story. Once all objects have been used, the full narrative is unlocked, and users conclude the experience by kicking a celebratory footy through the goalposts.
Based on further feedback, we pivoted to a clean, white, minimalistic but futuristic dome environment for Dale to talk in. We also shifted from deliberate timeline interactions to a more spatially aware experience where storytelling unfolds through movement and exploration. Users interact with objects by placing them in front of Dale to reveal parts of his story. Once all objects have been used, the full narrative is unlocked, and users conclude the experience by kicking a celebratory footy through the goalposts.